Entrepreneur's Guide to Startup Success
Entrepreneur Means Do!
The ASK Principle — a blueprint for turning your potential into success. By knowing your strengths and applying them with purpose, you create meaningful results.
Nothing happens
until you DO.
The fantasy is that a great idea makes everything fall into place. The reality is harsher — and more empowering.
The Framework
Success = A·S·K
Success comes from the Application of your Skills and Knowledge. The two keys are attitude and action.
A
A
Application
Build something. Ship it. Iterate. Skills and knowledge mean nothing without the courage to apply them.
S
S
Skills
The foundation. Assess what you have, sharpen what you need, and never stop adding to the toolkit.
K
K
Knowledge
The cornerstone. Learn relentlessly — from books, mentors, customers, and your own valuable failures.
Early Praise
What readers are saying
"Page after page of thoughtful suggestions that could only come from an experienced entrepreneur who has learned from personal success and failure. ‘DO’ read it now."
Dan Shasserre
VP Development, Nine Network of Public Media (PBS)
"I like the energy, hopefulness, and enthusiasm of your book. It made me want to consider entrepreneurship again!"
Kathy Bernard
WiserU.com — LinkedIn & career training
"Approachable, Applicable, Attainable."
Rick Duree
Serial Entrepreneur, Duree Center for Entrepreneurship
"If someone is interested in becoming an entrepreneur, I'm sure they will find this book quite helpful. I learned a lot."
John Garbo
Ascension Healthcare
"Started digging into 'Entrepreneur Means Do! The Ask Principle' by Paul Heirendt - and I've gotta say, it's a great read for anyone looking for that little push in the right direction. Books like this always give me an extra boost of energy and motivation to tackle the next task. If you're an entrepreneur, creative, or just someone chasing a goal, I highly recommend picking up a copy for a solid Dose of Do! Well done, Paul Heirendt!"
Nicholas Capo Petty
Founder, Jim's Pool Room
Who it's for
If you've ever thought
"someday"
- →Aspiring founders waiting for the right moment
- →Early-stage entrepreneurs in the messy middle
- →Corporate professionals eyeing the leap
- →Mentors, educators, and anyone who builds builders
